Heckin Good

About us

We’re Heckin Good. We’re an insurance company that’s built by vets and loved by pets.

We’ve been working in the veterinary industry for a heckin long time, and from the front line we saw that pet insurance just wasn’t working. It wasn’t cost-effective for pet parents, it didn’t really make sense to vets and most importantly, it didn’t benefit the vast majority of cats and dogs in the UK.

So, we decided to fix it.

Heckin Good was founded by two practising vets, Matt Dobbs and Owen Monie. We designed every policy ourselves, using what we’ve learned from decades of treating cats and dogs.

Our insurance products are all about making sure that cost-conscious pet parents have the right protection in place for their furry friends, at the right time.

Matt Dobbs, co-founder and vet

Matt Dobbs

Co-founder and vet

As a practising vet for over 25 years, Matt got frustrated with the lack of insurance that could give his Irish Terriers, Finn and Murphy, just what they needed: vet cover for when they were sick, without paying for services they’d never use. He was concerned that the pet insurance sold on comparison websites wasn’t designed to give pet parents value. Matt believes all animals deserve the best veterinary care when they’re unwell, but that most pets would rather avoid unnecessary trips to the vet. Building a service that keeps pets happy at home is his passion.

Matt’s other claim to fame? He was the chicken vet to the Big Brother house, rescuing the hens from the cameras, action and hot lights in series 2!

Owen Monie, co-founder and vet

Owen Monie

Co-founder and vet

A vet and a friend of Matt’s, Owen was frustrated that clients were paying too much for pet insurance and having to make lots of small claims. He realised most pet parents would be happy to pay for routine care themselves, as long as the big costs of treating a poorly pet or an emergency were covered.

Together, Matt and Owen founded Heckin Good, on a mission to help every dog and cat in the UK get the right cover.

Owen is a vet with Animal Trust, loves surgery and has even treated an elephant with an ulcer!